Instagram Live with Kriket

7 April 2021

26 March 2021 – We had an interesting chat with Anneleen Van Meervenne, co-founder of KRIKET, a company that produces healthy snack bars using crickets!

Why eat crickets?

Meat production accounts for 15% of global greenhouse gas emissions, 25% of fresh water consumption and uses 75% of the total agricultural area. Crickets are an efficient alternative to meat because they convert feed into protein 25x more efficiently than cows, emit 60x less greenhouse gases, and consume 2000x less water. All this efficiency is achieved without compromising any nutritional value! In fact, crickets are an even greater source of protein, containing all essential amino acids, vitamin B12, iron, calcium and magnesium.

What is KRIKET?

KRIKET is a Brussels-based food start-up that produces delicious cricket-based food. Their mission is to provide high-nutrition snacks with the least ecological footprint possible – “more efficient land use, fewer greenhouse gases, only organic ingredients, as many local suppliers as possible”.

KRIKET bars are a mix of nuts, grains, seeds and cricket powder, sourced as local as possible. More recently, KRIKET test launched their cricket powder – you can think of it as a new kind of protein powder – which can be added to your meals or snacks to enhance your nutrition. In the near future, they will launch other yummy products which include snacks made from whole crickets!

Reducing water footprint

As part of their mission to show how our food system can be more sustainable, they also promote awareness on water usage. KRIKET has teamed up with Join For Water, a Belgian water NGO, to release a special edition hydroflask designed by Belgian artists. For every bottle sold, KRIKET will donate 1 euro of the proceeds to Join For Water. It’s all about going local, organic, and sustainable!